{"slug":"urban-tree-alliance","name":"Urban Tree Alliance","tagline":"Free trees for property owners on Madison's South Side through the Neighborhood Forest Project","description":"Urban Tree Alliance has worked to keep and grow the canopy of greater Madison, Wisconsin since 2011. Its Neighborhood Forest Project offers free trees to property owners on Madison's South Side, and volunteers help plant and care for them. The Get Involved page explains how to join.","website_url":"https://www.urbantreealliance.org/","tier":"listed","resident_offers":["free_trees","volunteer"],"listed_source_url":"https://each.arborday.org/programs/alliance-for-community-trees/directory.cfm","logo_url":null,"founded_year":2011,"org_type":"nonprofit","scope":"local","headquarters":{"city":"Madison","region":"Wisconsin","country":"US","lat":43.073,"lng":-89.401},"volunteer_url":"https://www.urbantreealliance.org/get-involved","donation_url":"https://www.urbantreealliance.org/donate","events_url":null,"featured":false,"trees_on_record":0,"primary_activity":"urban-forestry","activities":[{"slug":"urban-forestry","name":"Urban forestry","primary":true},{"slug":"tree-adoption-giveaway","name":"Tree adoption & giveaways","primary":false}],"updated_at":"2026-11-08T02:21:52.718Z","url":"https://treerm.org/org/urban-tree-alliance","markdown_url":"https://treerm.org/org/urban-tree-alliance.md","api_url":"https://treerm.org/api/v1/organizations/urban-tree-alliance","data_note":null,"derived":{"annual_trees":[],"latest_annual":null,"yoy":null,"cagr":null,"dollars_raised_per_tree":null,"cost_per_tree":null,"trees_per_volunteer":null,"survival":null,"hectares":null,"transparency":{"score":0,"label":"Opaque","points":[{"key":"annual","label":"Publishes annual tree figures","earned":0,"max":20,"why":"No year-by-year figures found"},{"key":"recent","label":"Figures are recent","earned":0,"max":15,"why":"No dated annual figure"},{"key":"sourced","label":"Every figure has a public source","earned":0,"max":10,"why":"No figures on record"},{"key":"money","label":"Publishes financials or cost per tree","earned":0,"max":15,"why":"No financial figure on record"},{"key":"survival","label":"Reports survival or monitoring","earned":0,"max":15,"why":"No survival or monitoring figure on record"},{"key":"verified","label":"Independently verified figure","earned":0,"max":10,"why":"Every figure is the organization's own count"},{"key":"programs","label":"Breaks figures down by program","earned":0,"max":10,"why":"No program breakdown"},{"key":"people","label":"Reports volunteers or events","earned":0,"max":5,"why":"No volunteer figures or events on record"}]},"methodology":"https://treerm.org/methodology"},"countries":["US"],"social_links":{"facebook":"https://www.facebook.com/p/Urban-Tree-Alliance-100075676881972/","x":"https://x.com/treealliance","linkedin":"https://www.linkedin.com/company/urban-tree-alliance/about/","youtube":"https://www.youtube.com/channel/UC0uzqeqTEY5UbUHq0r1dBrg"},"programs":[],"metrics":[],"upcoming_events":[],"license":"CC-BY-4.0"}