{"slug":"trees-matter","name":"Trees Matter","tagline":"Shade tree workshops and plantings in the Phoenix area, with an Ask the Arborist service","description":"Trees Matter works to grow a more even tree canopy across the Valley of the Sun. It runs the utility shade tree workshops that give Phoenix-area residents free desert-adapted trees, plants trees at schools and in neighborhoods, and answers tree questions through Ask the Arborist. Volunteers help at workshops and plantings.","website_url":"https://www.treesmatter.org","tier":"listed","resident_offers":["free_trees","volunteer","tree_care_help","education"],"listed_source_url":"https://www.treesmatter.org/Programs","logo_url":null,"founded_year":null,"org_type":"nonprofit","scope":"local","headquarters":{"city":"Phoenix","region":"Arizona","country":"US","lat":33.448,"lng":-112.074},"volunteer_url":"https://www.treesmatter.org/volunteer","donation_url":"https://www.treesmatter.org/support","events_url":"https://www.treesmatter.org/EventCalendar","featured":false,"trees_on_record":0,"primary_activity":"urban-forestry","activities":[{"slug":"urban-forestry","name":"Urban forestry","primary":true},{"slug":"tree-adoption-giveaway","name":"Tree adoption & giveaways","primary":false},{"slug":"education-advocacy","name":"Education & advocacy","primary":false}],"updated_at":"2026-11-08T02:21:52.718Z","url":"https://treerm.org/org/trees-matter","markdown_url":"https://treerm.org/org/trees-matter.md","api_url":"https://treerm.org/api/v1/organizations/trees-matter","data_note":null,"derived":{"annual_trees":[],"latest_annual":null,"yoy":null,"cagr":null,"dollars_raised_per_tree":null,"cost_per_tree":null,"trees_per_volunteer":null,"survival":null,"hectares":null,"transparency":{"score":0,"label":"Opaque","points":[{"key":"annual","label":"Publishes annual tree figures","earned":0,"max":20,"why":"No year-by-year figures found"},{"key":"recent","label":"Figures are recent","earned":0,"max":15,"why":"No dated annual figure"},{"key":"sourced","label":"Every figure has a public source","earned":0,"max":10,"why":"No figures on record"},{"key":"money","label":"Publishes financials or cost per tree","earned":0,"max":15,"why":"No financial figure on record"},{"key":"survival","label":"Reports survival or monitoring","earned":0,"max":15,"why":"No survival or monitoring figure on record"},{"key":"verified","label":"Independently verified figure","earned":0,"max":10,"why":"Every figure is the organization's own count"},{"key":"programs","label":"Breaks figures down by program","earned":0,"max":10,"why":"No program breakdown"},{"key":"people","label":"Reports volunteers or events","earned":0,"max":5,"why":"No volunteer figures or events on record"}]},"methodology":"https://treerm.org/methodology"},"countries":["US"],"social_links":{"instagram":"https://www.instagram.com/treesmatteraz/","facebook":"https://www.facebook.com/TreesMatterAZ","linkedin":"https://www.linkedin.com/company/treesmatteraz"},"programs":[],"metrics":[],"upcoming_events":[],"license":"CC-BY-4.0"}