{"slug":"pronatura-mexico","name":"Pronatura México","tagline":"Mexico's longest-running conservation NGO, restoring watersheds and forests with ejidos and companies","description":"Pronatura México AC was created in 1981 and works from Mexico City on water, climate and biodiversity programs across Mexico, often through the regional Pronatura network. Its RECONECTA program since 2023 links companies and their employees to reforestation and soil-and-water conservation works with local communities, and it co-implemented the National Reforestation and Water Harvesting Program (PNRCA) with CONAFOR and The Coca-Cola Company from 2007 to 2020. It also develops community forest-carbon projects, including 68,876 hectares of ejido forest in Campeche.","website_url":"https://www.pronatura.org.mx","logo_url":null,"founded_year":1981,"org_type":"nonprofit","scope":"national","headquarters":{"city":"Mexico City","region":"Ciudad de México","country":"MX","lat":19.4326,"lng":-99.1332},"volunteer_url":null,"donation_url":"https://www.pronatura.org.mx/dona.php","events_url":null,"featured":false,"trees_on_record":5000,"primary_activity":"reforestation","activities":[{"slug":"reforestation","name":"Reforestation","primary":true},{"slug":"education-advocacy","name":"Education & advocacy","primary":false},{"slug":"carbon-offset-planting","name":"Carbon offset planting","primary":false},{"slug":"research-monitoring","name":"Research & monitoring","primary":false}],"updated_at":"2026-11-08T00:02:16.194Z","url":"https://treerm.org/org/pronatura-mexico","markdown_url":"https://treerm.org/org/pronatura-mexico.md","api_url":"https://treerm.org/api/v1/organizations/pronatura-mexico","data_note":"Pronatura México's annual reports give project-level figures rather than an organization-wide count of trees planted per year; the 1,500 and 3,500 tree figures are single projects. The 351 hectares for 2025 include areas 'restored or in the process of restoration'. The 60,000 hectares reforested from 2007 to 2020 belong to the national PNRCA program run with CONAFOR and The Coca-Cola Company, in which Pronatura was the implementing partner, not Pronatura's work alone.","derived":{"annual_trees":[{"year":2024,"value":3500},{"year":2025,"value":1500}],"latest_annual":{"year":2025,"value":1500},"yoy":-0.5714285714285714,"cagr":null,"dollars_raised_per_tree":null,"cost_per_tree":null,"trees_per_volunteer":null,"survival":{"value":89,"year":2025,"confidence":"reported"},"hectares":{"value":60000,"year":2020,"cumulative":true},"transparency":{"score":60,"label":"Well documented","points":[{"key":"annual","label":"Publishes annual tree figures","earned":10,"max":20,"why":"2 years of annual figures on record (5 points each, up to 4 years)"},{"key":"recent","label":"Figures are recent","earned":15,"max":15,"why":"Latest annual figure is for 2025"},{"key":"sourced","label":"Every figure has a public source","earned":10,"max":10,"why":"5 of 5 figures link to a source"},{"key":"money","label":"Publishes financials or cost per tree","earned":0,"max":15,"why":"No financial figure on record"},{"key":"survival","label":"Reports survival or monitoring","earned":15,"max":15,"why":"Survival rate on record"},{"key":"verified","label":"Independently verified figure","earned":0,"max":10,"why":"All figures are the organization's own"},{"key":"programs","label":"Breaks figures down by program","earned":10,"max":10,"why":"Figures attached to named programs"},{"key":"people","label":"Reports volunteers or events","earned":0,"max":5,"why":"No volunteer figures or events on record"}]},"methodology":"https://treerm.org/methodology"},"countries":["MX"],"social_links":{"x":"https://twitter.com/Pronaturamexico","instagram":"https://www.instagram.com/pronaturamexico","facebook":"https://www.facebook.com/PronaturaMexicoAC","linkedin":"https://www.linkedin.com/company/2545718"},"programs":[{"slug":"reconecta","name":"RECONECTA","activity":"reforestation","description":"Corporate-volunteer restoration program that combines strategic reforestation and soil-and-water conservation works with two years of technical monitoring, drone follow-up and carbon and infiltration estimates.","url":null,"started_year":2023,"ended_year":null},{"slug":"pnrca","name":"Programa Nacional de Reforestación y Cosecha de Agua (PNRCA)","activity":"reforestation","description":"National reforestation and water-harvesting program run with CONAFOR and The Coca-Cola Company that reforested over 60,000 hectares between 2007 and 2020; Pronatura monitored outcomes in 2024.","url":null,"started_year":2007,"ended_year":2020}],"metrics":[{"metric_type":"survival_rate_pct","year":2025,"value":89,"is_cumulative":false,"program":null,"source_url":"https://www.pronatura.org.mx/pdf/Informe_Anual_2025.pdf","source_note":"Informe Anual 2025, PDF p.14, Río Tijuana project: 'una sobrevivencia de casi 89% de los árboles plantados'","confidence":"reported"},{"metric_type":"trees_planted","year":2024,"value":3500,"is_cumulative":false,"program":null,"source_url":"https://www.pronatura.org.mx/pdf/Annual_Report_2024_EN.pdf","source_note":"Annual Report 2024 (English), PDF p.34, Agua Zarca, San José Iturbide, Guanajuato: 'Planting of 3,500 trees' on 3.67 ha of stabilized terraces, '87% survival rate for the planted trees'","confidence":"reported"},{"metric_type":"trees_planted","year":2025,"value":1500,"is_cumulative":false,"program":null,"source_url":"https://www.pronatura.org.mx/pdf/Informe_Anual_2025.pdf","source_note":"Informe Anual 2025, PDF p.14, Río Tijuana riparian corridor (led by Pronatura Noroeste with Pronatura México): 'la reforestación de 1,500 árboles nativos, la restauración de 2.6 hectáreas'","confidence":"reported"},{"metric_type":"hectares_restored","year":2025,"value":351,"is_cumulative":false,"program":"reconecta","source_url":"https://www.pronatura.org.mx/pdf/Informe_Anual_2025.pdf","source_note":"Informe Anual 2025 (Spanish), PDF p.20, RECONECTA indicators: 'hectáreas restauradas o en proceso de restauración 351' (hectares restored or under restoration)","confidence":"reported"},{"metric_type":"hectares_restored","year":2020,"value":60000,"is_cumulative":true,"program":"pnrca","source_url":"https://www.pronatura.org.mx/pdf/Annual_Report_2024_EN.pdf","source_note":"Annual Report 2024, PDF p.32: PNRCA 'successfully reforested over 60,000 hectares nationwide from 2007 to 2020' through collaboration of The Coca-Cola Company, CONAFOR, Pronatura México and local communities","confidence":"reported"}],"upcoming_events":[],"license":"CC-BY-4.0"}