{"slug":"instituto-terra","name":"Instituto Terra","tagline":"Restoring Atlantic Forest and springs in Brazil's Rio Doce basin since 1998","description":"Instituto Terra was founded in 1998 by Lélia Wanick Salgado and Sebastião Salgado on the family's former cattle farm, Fazenda Bulcão, in Aimorés, Minas Gerais, which became a Private Natural Heritage Reserve on condition that it be restored. It runs a native-species nursery, restores Atlantic Forest on the 709 ha reserve and neighbouring farms (2,346 ha managed in total), and works with rural families to recover springs across the Rio Doce basin through its Olhos D'Água and Terra Doce programs. It also runs environmental education and technical training centres.","website_url":"https://institutoterra.org","logo_url":null,"founded_year":1998,"org_type":"nonprofit","scope":"regional","headquarters":{"city":"Aimorés","region":"Minas Gerais","country":"BR","lat":-19.4958,"lng":-41.0636},"volunteer_url":null,"donation_url":"https://institutoterra.org/doe/","events_url":null,"featured":false,"trees_on_record":3500000,"primary_activity":"reforestation","activities":[{"slug":"reforestation","name":"Reforestation","primary":true},{"slug":"nursery-seedling-production","name":"Nurseries & seedlings","primary":false},{"slug":"education-advocacy","name":"Education & advocacy","primary":false},{"slug":"research-monitoring","name":"Research & monitoring","primary":false}],"updated_at":"2026-11-07T21:30:23.685Z","url":"https://treerm.org/org/instituto-terra","markdown_url":"https://treerm.org/org/instituto-terra.md","api_url":"https://treerm.org/api/v1/organizations/instituto-terra","data_note":"Instituto Terra's 2024 annual report gives 253,573 seedlings planted in its forest and 405,443 seedlings grown in its nursery for 2024 alone, and 3.3 million trees planted and 7.46 million seedlings grown since 1998. Its website rounds the lifetime figure up to 3.5 million trees.","derived":{"annual_trees":[{"year":2024,"value":253573}],"latest_annual":{"year":2024,"value":253573},"yoy":null,"cagr":null,"dollars_raised_per_tree":null,"cost_per_tree":null,"trees_per_volunteer":null,"survival":null,"hectares":null,"transparency":{"score":40,"label":"Partly documented","points":[{"key":"annual","label":"Publishes annual tree figures","earned":5,"max":20,"why":"1 year of annual figures on record (5 points each, up to 4 years)"},{"key":"recent","label":"Figures are recent","earned":15,"max":15,"why":"Latest annual figure is for 2024"},{"key":"sourced","label":"Every figure has a public source","earned":10,"max":10,"why":"4 of 4 figures link to a source"},{"key":"money","label":"Publishes financials or cost per tree","earned":0,"max":15,"why":"No financial figure recorded"},{"key":"survival","label":"Reports survival or monitoring","earned":0,"max":15,"why":"No survival or monitoring figure"},{"key":"verified","label":"Independently verified figure","earned":0,"max":10,"why":"All figures are the organization's own"},{"key":"programs","label":"Breaks figures down by program","earned":10,"max":10,"why":"Figures attached to named programs"},{"key":"people","label":"Reports volunteers or events","earned":0,"max":5,"why":"No volunteer figures or events"}]},"methodology":"https://treerm.org/methodology"},"countries":["BR"],"social_links":{"instagram":"https://www.instagram.com/institutoterraoficial/","facebook":"https://web.facebook.com/InstitutoTerraOficial/","linkedin":"https://www.linkedin.com/company/institutoterra/","youtube":"https://www.youtube.com/channel/UCSrfBg4WSZqXGUihU6H5hXg"},"programs":[{"slug":"ecosystem-restoration","name":"Ecosystem Restoration","activity":"reforestation","description":"Restores Atlantic Forest on the Fazenda Bulcão reserve and neighbouring farms in the Rio Doce basin with seedlings from the institute's own nursery.","url":null,"started_year":1999,"ended_year":null},{"slug":"nursery","name":"Native species nursery","activity":"nursery-seedling-production","description":"Produces native Atlantic Forest seedlings from seed collected within a 200 km radius for the institute's own planting and partner projects.","url":null,"started_year":null,"ended_year":null},{"slug":"terra-doce","name":"Olhos D'Água / Terra Doce","activity":"reforestation","description":"Works with rural families to fence, replant and protect springs and water recharge areas across the Rio Doce basin.","url":null,"started_year":2010,"ended_year":null},{"slug":"environmental-education","name":"Environmental education (Terrinhas, Terra Jovens, NERE)","activity":"education-advocacy","description":"Programs for children, youth and technical professionals on ecological restoration.","url":null,"started_year":null,"ended_year":null}],"metrics":[{"metric_type":"trees_planted","year":2025,"value":3500000,"is_cumulative":true,"program":null,"source_url":"https://institutoterra.org/en/","source_note":"Website: '3,5 milhões de árvores plantadas' in '27 anos de atuação'","confidence":"reported"},{"metric_type":"trees_planted","year":2024,"value":253573,"is_cumulative":false,"program":"ecosystem-restoration","source_url":"https://institutoterra.org/site/wp-content/uploads/2025/10/Annual-Report-2024.pdf","source_note":"Annual Activity Report 2024, p.22 'Our impact, In 2024 alone' infographic: '253,573 seedlings planted in our forest' and '405,443 seedlings from 105 native species cultivated in our nursery'. Pairing confirmed visually from a rendered image of the page on 2026-11-07 (number sits directly above its label)","confidence":"reported"},{"metric_type":"trees_planted","year":2024,"value":3300000,"is_cumulative":true,"program":"ecosystem-restoration","source_url":"https://institutoterra.org/site/wp-content/uploads/2025/10/Annual-Report-2024.pdf","source_note":"Annual Activity Report 2024, p.19 'Ecosystem restoration' (cumulative panel): '+3.3million trees planted in our forest' since 1998; p.7 also says the forest 'is home to more than 3 million trees'","confidence":"reported"},{"metric_type":"seedlings_produced","year":2024,"value":7459193,"is_cumulative":true,"program":"nursery","source_url":"https://institutoterra.org/site/wp-content/uploads/2025/10/Annual-Report-2024.pdf","source_note":"Annual Activity Report 2024, p.19: '7,459,193 native seedlings cultivated in our nursery' (cumulative)","confidence":"reported"}],"upcoming_events":[],"license":"CC-BY-4.0"}