{"slug":"greening-australia","name":"Greening Australia","tagline":"National nonprofit restoring Australian landscapes at scale since 1982","description":"Greening Australia was established in 1982, the International Year of the Tree, and restores native habitat across Australia through programs such as Great Southern Landscapes, Reef Aid, Nature in Cities and Thriving on Country. It works with landholders, First Nations partners and corporate funders, runs native seed businesses (Nindethana and SeedX) and registers carbon projects through its subsidiary Canopy. In FY2024-25 it reported about 3.28 million native plants established across 3,550 hectares. The organisation has set 2030 goals of 500 million native plants and 330,000 hectares of habitat.","website_url":"https://www.greeningaustralia.org.au","logo_url":null,"founded_year":1982,"org_type":"nonprofit","scope":"national","headquarters":{"city":"Melbourne","region":"Victoria","country":"AU","lat":-37.8136,"lng":144.9631},"volunteer_url":"https://www.greeningaustralia.org.au/get-involved/","donation_url":"https://www.greeningaustralia.org.au/donate/","events_url":"https://www.greeningaustralia.org.au/events/","featured":false,"trees_on_record":3279866,"primary_activity":"reforestation","activities":[{"slug":"reforestation","name":"Reforestation","primary":true},{"slug":"urban-forestry","name":"Urban forestry","primary":false},{"slug":"seed-collection","name":"Seed collection","primary":false},{"slug":"carbon-offset-planting","name":"Carbon offset planting","primary":false},{"slug":"research-monitoring","name":"Research & monitoring","primary":false}],"updated_at":"2026-11-07T21:30:23.685Z","url":"https://treerm.org/org/greening-australia","markdown_url":"https://treerm.org/org/greening-australia.md","api_url":"https://treerm.org/api/v1/organizations/greening-australia","data_note":null,"derived":{"annual_trees":[{"year":2025,"value":3279866}],"latest_annual":{"year":2025,"value":3279866},"yoy":null,"cagr":null,"dollars_raised_per_tree":null,"cost_per_tree":null,"trees_per_volunteer":null,"survival":null,"hectares":{"value":3550,"year":2025,"cumulative":false},"transparency":{"score":39,"label":"Thin","points":[{"key":"annual","label":"Publishes annual tree figures","earned":5,"max":20,"why":"1 year of annual figures on record (5 points each, up to 4 years)"},{"key":"recent","label":"Figures are recent","earned":15,"max":15,"why":"Latest annual figure is for 2025"},{"key":"sourced","label":"Every figure has a public source","earned":10,"max":10,"why":"2 of 2 figures link to a source"},{"key":"money","label":"Publishes financials or cost per tree","earned":0,"max":15,"why":"No financial figure recorded"},{"key":"survival","label":"Reports survival or monitoring","earned":0,"max":15,"why":"No survival or monitoring figure"},{"key":"verified","label":"Independently verified figure","earned":0,"max":10,"why":"All figures are the organization's own"},{"key":"programs","label":"Breaks figures down by program","earned":4,"max":10,"why":"Programs named, figures not broken out"},{"key":"people","label":"Reports volunteers or events","earned":5,"max":5,"why":"Public events listed"}]},"methodology":"https://treerm.org/methodology"},"countries":["AU"],"social_links":{"instagram":"https://www.instagram.com/greeningaustralia/","facebook":"https://www.facebook.com/GreeningAustralia/","linkedin":"https://au.linkedin.com/company/greening-australia","youtube":"https://www.youtube.com/channel/UCKfHe_8U8KOjHifyDNZOP-w"},"programs":[{"slug":"great-southern-landscapes","name":"Great Southern Landscapes","activity":"reforestation","description":"Large-scale habitat restoration across southern Australia with landholders and partners, including carbon plantings registered through the Canopy subsidiary.","url":null,"started_year":null,"ended_year":null},{"slug":"reef-aid","name":"Reef Aid","activity":"reforestation","description":"Restores wetlands and gullies in Great Barrier Reef catchments to cut sediment and pollutant run-off reaching the reef.","url":null,"started_year":null,"ended_year":null},{"slug":"nature-in-cities","name":"Nature in Cities","activity":"urban-forestry","description":"Brings native habitat and canopy into urban and peri-urban areas.","url":null,"started_year":null,"ended_year":null},{"slug":"native-seed","name":"Native seed businesses (Nindethana and SeedX)","activity":"seed-collection","description":"Collects, produces and supplies native seed to restoration projects and nurseries, and runs accredited seed collection training with First Nations partners.","url":null,"started_year":null,"ended_year":null}],"metrics":[{"metric_type":"hectares_restored","year":2025,"value":3550,"is_cumulative":false,"program":null,"source_url":"https://www.greeningaustralia.org.au/publications/year-in-review-2025/","source_note":"Year in Review 2025, p.6: '3,550 Hectares of habitat established'","confidence":"reported"},{"metric_type":"trees_planted","year":2025,"value":3279866,"is_cumulative":false,"program":null,"source_url":"https://www.greeningaustralia.org.au/publications/year-in-review-2025/","source_note":"Year in Review 2025 (FY2024-25), p.6 'Our impact in 2025': '3,279,866 Native plants established'. Counts all native plants (trees, shrubs, grasses), not trees only","confidence":"reported"}],"upcoming_events":[{"slug":"celebrating-10-years-of-reef-aid-webinar-2026-11-19","title":"Celebrating 10 Years of Reef Aid - Webinar","event_type":"other","starts_at":"2026-11-19T02:00:00Z","ends_at":"2026-11-19T03:00:00Z","city":"Melbourne","is_virtual":true,"registration_url":"https://events.teams.microsoft.com/event/84b9f707-1207-4cae-9f4d-4cd5e878f2a9@a3b08415-4096-47db-8faf-7582782e3e35","url":"https://treerm.org/events/greening-australia/celebrating-10-years-of-reef-aid-webinar-2026-11-19"}],"license":"CC-BY-4.0"}