{"slug":"cauvery-calling","name":"Cauvery Calling (Isha Outreach)","tagline":"Farmer-led agroforestry campaign to plant 2.42 billion trees in the Cauvery river basin","description":"Cauvery Calling is a campaign launched in 2019 by Isha Outreach, the social outreach arm of the Isha Foundation based near Coimbatore, Tamil Nadu. It encourages farmers in the Cauvery basin of Karnataka and Tamil Nadu to shift to tree-based agriculture by supplying saplings, training, help with farmer producer organisations and advocacy for government incentives. The stated goal is to enable 5.2 million farmers to plant 2.42 billion trees over 12 years. The campaign reports 139 million trees planted and 263,306 farmers converted to tree-based agriculture.","website_url":"https://consciousplanet.org/en/cauvery-calling","logo_url":null,"founded_year":2019,"org_type":"nonprofit","scope":"regional","headquarters":{"city":"Coimbatore","region":"Tamil Nadu","country":"IN","lat":11.0168,"lng":76.9558},"volunteer_url":"https://consciousplanet.org/en/cauvery-calling/volunteer","donation_url":"https://consciousplanet.org/en/cauvery-calling/plant-trees","events_url":null,"featured":false,"trees_on_record":139000000,"primary_activity":"agroforestry","activities":[{"slug":"agroforestry","name":"Agroforestry","primary":true},{"slug":"nursery-seedling-production","name":"Nurseries & seedlings","primary":false},{"slug":"education-advocacy","name":"Education & advocacy","primary":false}],"updated_at":"2026-11-07T21:30:23.685Z","url":"https://treerm.org/org/cauvery-calling","markdown_url":"https://treerm.org/org/cauvery-calling.md","api_url":"https://treerm.org/api/v1/organizations/cauvery-calling","countries":["IN"],"social_links":{"x":"https://x.com/cpsavesoil","instagram":"https://www.instagram.com/consciousplanet/","facebook":"https://www.facebook.com/consciousplanetmovement/","youtube":"https://www.youtube.com/@ConsciousPlanetMovement"},"programs":[],"metrics":[{"metric_type":"hectares_restored","year":2024,"value":200000,"is_cumulative":true,"program":null,"source_url":"https://consciousplanet.org/en/cauvery-calling/campaigns/cauvery-calling-tamizha-action-now-139","source_note":"Same campaign page, as of Dec 2024: 'rejuvenating more than 2L hectares of land' (2 lakh = 200,000 ha). This is farmland shifted to tree-based agriculture, not forest restored; campaign's own count","confidence":"reported"},{"metric_type":"trees_planted","year":2024,"value":120000000,"is_cumulative":true,"program":null,"source_url":"https://consciousplanet.org/en/cauvery-calling/campaigns/cauvery-calling-tamizha-action-now-139","source_note":"Conscious Planet campaign page: 'As of Dec 2024, 12 crores trees are planted impacting more than 2.5 lakhs farmers'. A 2025 UNCCD drought-resilience case study written by Isha's Save Soil team gives 12.4 crore (https://droughtclp.unccd.int/case-study/india-cauvery-calling-hand-holding-farmers-agroforestry-adoption-cauvery-basin). Campaign's own count","confidence":"reported"},{"metric_type":"trees_planted","year":2026,"value":139000000,"is_cumulative":true,"program":null,"source_url":"https://consciousplanet.org/en/cauvery-calling","source_note":"'Progress So Far' section (re-checked 2026-11-07): 139 million living trees planted since 2019, 263,306 farmers; undated. The same page's donation counter shows 84,016,018 'Trees Contributed Until Now' with a footnote that it includes 32 million saplings produced and distributed by the Government of Karnataka; the page does not reconcile the two figures and states no third-party verification","confidence":"reported"}],"upcoming_events":[],"license":"CC-BY-4.0"}